AI Image Generation with Midjourney & DALL·E
Learn AI image generation with Midjourney and DALL·E: build effective prompts, control style and composition, and produce commercially usable visuals.
Curriculum
What the course covers
Chapter I
Foundations
Prompt anatomy: subject, style, lighting, composition
In this lesson, you will learn the anatomy of a prompt, which lets you turn communication with AI from random chance into a controlled process. You'll get familiar with the core components — Subject, Style, Lighting, Composition — and learn how to apply them practically to generate visual content.
3 minSubject vs style: what to depict and how it looks
In this lesson, you will learn the fundamental difference and importance of Subject vs. Style when generating AI images. You'll learn how to refine your prompts to get accurate, desired visual results, avoid common mistakes, and use AI effectively in professional projects.
6 minLighting and color: controlling mood in AI images
In this lesson, you will learn how to use lighting and color in AI images to create a desired mood. You'll understand how precise control of these elements can give the same product visual an entirely different emotional context, which is especially important for commercial purposes.
6 minComposition and camera: integrating AI visuals into design
This lesson shows you how to turn beautiful AI images into functional design elements using composition and camera directions. You'll learn how to leave room for text and tailor the frame to a specific use case.
3 min
Chapter II
Hands-on practice
Midjourney parameters: --ar, --s, and --v in practice
This lesson introduces you to three core Midjourney parameters: `--ar` (aspect ratio), `--s` (stylization), and `--v` (model version). You'll learn how to use these parameters for technical control over AI-generated images, moving from random results to intentional, commercially usable visuals.
12 min--sref and --cref: consistent style and character across images
This lesson covers how to achieve visual consistency in Midjourney using the `--sref` (for style) and `--cref` (for character) parameters. You'll learn how to create unified brand campaigns and character series, which is essential for professional projects.
12 minDALL·E and ChatGPT Images: conversation, refinement, inline editing
In this lesson, you will learn the unique approach of DALL·E and ChatGPT Images to image generation, including the conversational format and editing specific parts of an existing visual. You'll learn how to get precise results through controlled changes and avoid common mistakes.
6 minImage-to-image: from rough sketch to finished visual
In this lesson, you will learn the image-to-image workflow, a method where AI is given not only text instructions but also an initial visual reference. You'll learn how to use this approach to turn rough sketches into professional visuals, with specific instructions on what to keep and what to change.
6 minBatch workflow: generating multiple controlled variations from one idea
In this lesson, you will learn the concept of batch workflow, which lets you create multiple controlled variations of AI images from a single core idea. You'll learn how to turn a prompt into a system and use AI as your production assistant, especially in SMM and marketing.
9 min
Chapter III
Your project
Adobe Firefly for commercial use: licensing compared
In this lesson, you will learn about the professional use of AI image generation, where licensing and risk management are just as critical as quality. You'll get familiar with Adobe Firefly's commercially safe approach and compare it to the capabilities of Midjourney and DALL·E/ChatGPT Images for different commercial tasks.
6 minStable Diffusion and ComfyUI: advanced control over AI image output
This lesson introduces you to the world of Stable Diffusion, ComfyUI, and related technologies. You'll learn why these tools matter for professionals who need a high degree of control and flexibility in AI image generation, as opposed to simpler tools.
9 minLicensing, brands, and ethical boundaries in AI visuals
This lesson covers the commercial, ethical, and brand-safety aspects involved in creating AI images. You'll learn how to create safe prompts, avoid copyright-related risks, and make informed decisions when using various AI tools.
6 minMini-portfolio: completing a 10-image AI series
In this lesson, you will learn how to build a small but complete portfolio of AI images that showcases your skills in prompt writing, iteration, format adaptation, and commercial thinking. We'll cover portfolio structure, image types, and integrating various AI tools.
12 min
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