AI Prompts for Images & Visual Content
Learn to write effective AI prompts across Midjourney, DALL·E 3, Stable Diffusion XL, Adobe Firefly, and Canva to produce brand-consistent visuals and scalable campaign systems.
Curriculum
What the course covers
Chapter I
Foundations
DALL·E 3: prompting social media posters for marketing
In this lesson, you will learn how to use DALL·E 3 effectively to create social media posters. We will cover the advantages of DALL·E 3, the specifics of prompt construction for marketing purposes, and learn how to adapt a single prompt to different social media formats.
6 minMidjourney: controlling lighting in product visuals
This lesson introduces you to the strategic importance of lighting in Midjourney when creating product visuals. You will learn how to use specific lighting terms in prompts to accurately convey the desired atmosphere, emotion, and product perception.
6 minDALL·E 3: composition control for presentation covers
In this lesson, you will learn how to use DALL·E 3 prompting to create a presentation cover visual. The focus will be on composition, so that the cover is not only attractive but also functional and compatible with text.
6 minMidjourney: visual style control for brand identity
This lesson discusses how to effectively control visual style in Midjourney prompts in order to create and maintain a consistent brand identity. Students will learn to move from generic adjectives to a specific visual language, defining style through materials, textures, and photographic approaches, ensuring visual alignment across different campaigns.
6 minDALL·E 3: planning text space in ad layouts
In this lesson, you will learn how to plan space for text in DALL·E 3 prompts, so that your advertising visuals are not only beautiful but also functional and effective. You will understand why this skill is critical in Performance Marketing and how it saves time in later design stages.
3 min
Chapter II
Hands-on practice
Stable Diffusion XL: negative prompts for cleaner visuals
In this lesson, you will learn how to use Negative Prompts in Stable Diffusion XL to reduce unwanted elements, visual noise, and the 'AI look'. You will learn how to achieve a clean, on-brand visual and improve team workflow quality.
9 minMidjourney: aspect ratios across multi-channel campaigns
In this lesson, you will learn how aspect ratio (Format) in Midjourney is not just a technical parameter, but a strategic part of the prompt. You will get acquainted with the concept of the 'Core Prompt' and learn how to build a unified visual system for multi-channel campaigns to maintain brand consistency.
6 minDALL·E 3: ad concept generation with Human-in-the-Loop
In this lesson, you will learn how to use DALL·E 3 to create text-based ad concepts. We will discuss why AI is more effective at planning space for text than at generating exact phrases, and how to implement a 'human-in-the-loop' approach in a professional workflow.
6 minMidjourney: consistent character series across campaigns
In this lesson, you will learn how to create a consistent visual series of the same character in Midjourney. You will understand the meaning of the "character anchor" and how to use it to build brand recognition and trust across different campaigns.
3 minDALL·E 3: visualizing abstract ideas for presentations
In this lesson, you will learn how to use DALL·E 3 to visualize abstract ideas, such as 'AI workflow' or 'customer journey', for presentations. You will get acquainted with an effective prompt structure focused on conceptual illustrations and learn how to evaluate and refine the generated visuals.
9 min
Chapter III
Your project
Adobe Firefly and Midjourney: moodboarding visual directions
In this lesson, you will learn how to use Adobe Firefly and Midjourney together to create moodboards. You will understand why combining different AI tools is important for quickly and effectively identifying visual directions, which speeds up decision-making in branding and campaign planning.
6 minStable Diffusion XL: background control for product scenes
This lesson teaches you how to manage the background of a product scene in Stable Diffusion XL to create diverse marketing visuals while maintaining product identity. We will discuss the concept of thinking in scene layers and practical examples.
6 minCanva and DALL·E 3: batch campaign visual variations
In this lesson, you will learn how to turn a prompt into a system that allows you to quickly and effectively create multiple visual variations for a campaign by combining DALL·E 3 and Canva, while maintaining brand consistency. You will get acquainted with the concept of the Template Prompt, its construction, and its practical use for scalable creative production.
3 minFigma: systematic review cycles to improve prompts
In this lesson, you will learn how to turn the evaluation of AI-generated visuals into a systematic process using Figma. You will get acquainted with the importance of the feedback loop, its three core steps, and how it improves not only your prompts but also team communication and organizational knowledge.
6 minMidjourney: prompting a full campaign visual brief
In this lesson, you will learn how to combine all AI visual prompting techniques into a single strategic workflow. You will learn how to turn a business brief into a scalable visual system by effectively integrating various AI tools.
3 min
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